MISSION STATEMENT

The Bill Pickett Invitational Rodeo celebrates and honors Black Cowboys and Cowgirls and their contributions to building the west. We highlight the irrefutable global appeal of Black Cowboys and Cowgirls in the West and the stories behind a sub-culture that is still strong today. BPIR also serves as a cultural event and opportunity for families to enjoy and embrace the cowboy culture, while being educated and entertained with reenactments, history highlights, and western adventure.

VISION

The Bill Pickett Invitational Rodeo remains committed to its vision of educating people about Black Western Heritage and honoring the contributions of Black Cowboys and Cowgirls. BPIR will persist in delivering an affordable, family-friendly entertainment experience that is both educational and enjoyable, maintaining its track record of engaging audiences of all ages and backgrounds for the past 39 years.

IN CONCLUSION

The Bill Pickett Invitational Rodeo (BPIR) ensures continued engagement with a key demographic while also appealing to a wider audience. By partnering with BPIR, your corporation aligns with an established entity dedicated to educating Americans about the diverse history of the American West. This partnership offers your company an opportunity to be part of an exhilarating event that caters to audiences of all ages, cultural backgrounds, and income levels, while also allowing you to target specific regional markets within a national platform.

BPIR presents a cost-effective way for any company to engage with African-American consumers across the United States, who collectively spend nearly 1 trillion dollars annually on various consumer goods. Moreover, the Bill Pickett Invitational Rodeo reintroduces an essential aspect of Black Western Heritage into contemporary society, offering a blend of family entertainment, educational experiences, excitement, and celebration.